The President of CNN Worldwide just announced that his network is still a trusted by the American people.
President Jeff Zucker recently reported that regardless of President Trump’s push that CNN spreads fake news, he still believes that the trustworthiness of CNN remains the unhindered:
“CNN has been around for 37 years, our trustworthiness today is the same as it was a year ago, before people in high offices started questioning it. We know that through our own brand research.”
Zucker uses the excuse of “brand equity” as to why the company hasn’t lost those who trust CNN. He goes on to say they have maintained brand equity because of the years of hard work they have put into their viewers. “Just because somebody says you are not trustworthy, that doesn’t mean it is so,” says Zucker.
CNN has also been making strides to bring on more younger viewers. If this is because of loss of viewership is unknown. What is known is that they have turned to digital brands such as YouTube to help out. Casey Neistat is CNN’s most recent recruit and will now be utilizing his 6 million viewers to get more people focused on CNN.
Zucker recently spoke at the Cannes event with Neistat and said the following about the younger generation:
“The world has changed – we can all get news 24/7 from any device, any outlet … but we want to tell different stories in different ways, and add to the news.”
Zucker went on to say that Neistat’s personality and those like him are exactly what the company is looking for. Zucker went on to explain why CNN and Neistat can work together so well:
“Everybody has an iphone, everyone can be a reporter now. Everybody can tell a story from every part of the world. Why places like CNN matter is that it is still important to bring them together, put context around it and explain it.”
“We have hundreds and hundreds of reporters and people who can tell video stories and stand there with a microphone and a trench coat and tell a story, but we don’t have Casey.”
Younger audience might appreciate the addition of Neistat, but studies have shown that Millennials don’t like major corporations and big companies. This could prove detrimental regardless of who they add to their network.