After Laura Ingraham posted an ill-advised tweet about David Hogg, she was met with severe backlash. The Parkland shooting survivor published a list of advertisers on her show, and Ingraham lost many of them. As a result, Ingraham took the week off in hopes that things would simmer down.
Three months before the Hogg debacle Ingraham was averaging 2.5 million viewers per night dubbing her “Queen” of the 10 pm time slot. However, since Ingraham has returned, she has jumped to 3 million viewers per night.
The advertisers that pulled ads from Ingraham’s show wanted to give the appearance they were siding with Hogg. However, reports indicate that these “crusading” advertisers were anything but that. The advertisers may have pulled their ads from Ingraham’s show, but they never pulled their ads from Fox News.
Personally, I think that is worse than anything Ingraham said, you give the appearance of outrage, but in reality, you just laid low. The truth is these companies want to advertise to Fox News viewers if they didn’t they would have left the channel.
The only company that has returned to the show is Ace Hardware who said they had “incomplete information” when they wanted their ads pulled. In their statement, Ace said, “Advertising on any network or show, is in no way an endorsement from Ace of the content contained or spoken within that program.”
Fox News is still the most-watched cable news channel in the country, and the people that watch Fox News buy things. Fox News viewers are also very loyal (which you can see by Ingraham’s numbers), they aren’t going to forget which companies left.