President Trump’s first month in office was a ‘hit the ground running’ month. He immediately started fulfilling his promises and seemed to push his staff to their max. However, his hard work and fast pace didn’t get him any better publicity.
According to a study by the Medical Research Center, 88% of the broadcasted news of the President and his administration was “hostile.” The negative news isn’t a big surprise to most Americans but seeing the numbers come in is quite a shock.
The study shows that ABC, NBC, and CBS created 16 hours of coverage which is over half of their coverage for the month. Research director Rich Noyes and analyst Mike Ciandella clarified the coverage saying:
“Our measure of media tone excludes soundbites from identified partisans, focusing instead on telling the evaluative statements made by reporters and the nonpartisan talking heads (expects and average citizens) included in their stories.”
“In their coverage of Trump’s first month, the networks crowded their stories with quotes from citizens angry about many of his policies, while providing relatively little airtime to Trump supporters.”
It’s not a surprise to anyone that a new President gets a lot of attention, but the Trump administration has drawn more attention than anyone else…and it’s not the good kind. The study found that his biggest media draw came from his temporary travel ban order.
Another large portion of news coverage was devoted to the anti-Trump protests. According to the study, almost one-fifth of the coverage focused on the protests:
“Further highlighting the hostile tone of these newscasts, nearly an hour of coverage (56 minutes) was given over to anti-Trump protests on various topics, with nearly one-fifth (82 out of 442) of the Trump stories or briefs aired during these 30 days including at least some discussion of an anti-Trump protest.”
The negative news doesn’t seem to bother the President at all, though. Perhaps he’s used to it from his extremely negative coverage during his campaign or maybe it’s just a thick skin from all the business he has done. Either way, the numbers speak for themselves.