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MSNBC Is Riding the Winning Train

MSNBC Is Riding the Winning Train

This may be as much of a surprise to some as Trump winning the White House, or maybe it makes perfect sense. For the first time in history, MSNBC for five consecutive nights was the most-watched cable network in prime time. They brought in more viewers than their rivals, Fox News and CNN according to Nielsen.

MSNBC has previously topped CNN in ratings but has always fallen behind Fox News which has dominated prime time for years by featuring Bill O’Reilly at 8 p.m., Megan Kelly at 9 p.m. and then Sean Hannity at 10 p.m. But things changed in 2017, with Kelly moving to NBC News and the parting of ways with Bill O’Reilly due to mounting allegations of sexual harassment and bad behavior.

Fox News took second place for the week. MSNBC averaged 2.34 million viewers for July 17-21, and Fox News averaged 2.25 million. MSNBC had never before been the network that was the No. 1 most-watched network during weekday prime time in all of cable television. The data refers to any shows, not just news, that air from 8 to 11 p.m., Monday to Friday.

MSNBC host, Rachel Maddow, continued her monthlong winning streak over both Fox and CNN at her 9 p.m. time slot. In fact, Maddow’s news show was the 2nd most watched program on all of cable, falling just behind WWE Entertainment. Apparently, what is going on in the White House, with Trump, Kushner and Donald Jr., is now rivaling what is going in the the wrestling ring.

What do you think about how much has changed in cable news?

Credit: Huffington Post


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