And now we see the backlash against the companies who pulled their advertisements from Laura Ingraham’s show on Fox News. It’s the resistance to the resistance.
Over the weekend, a total of eleven companies pledged to pull their sponsorship from Ingraham’s prime time show on Fox. Now, her fans are rising up to demand that viewers boycott these companies.
These eleven companies withdrew after the host went toe to toe with one of the Parkland high school shooting survivors over Twitter: The Atlantis, Paradise Island resort; Office Depot, Jenny Craig, Hulu, Nutrish, TripAdvisor, Expedia, Wayfair, StitchFix, Nestlé and Johnson & Johnson.
“The Ingraham Angle,” which airs at 10pm daily, was the number 4 cable show on TV last month, according to AdWeek. And according to AdAge, it’s on track to be the second most viewed show in its time slot, competing with MSNBC’s “The Last Word With Lawrence O’Donnell.”
The eleven companies are just a small portion of the 129 companies that have run ads on the program in the last 10 days, so it is not yet clear if their departure will have an impact.
Ingraham’s viewers are using the hashtag #IStandWithLaura to vent their disapproval of Parkland student David Hogg’s demands on corporate America.
Ingraham has announced she will take a vacation week next week, which is usually how these things begin to cool down.
Although no one agrees that Ingraham should have referenced Hogg’s failure to be accepted by several colleges in her tweet, there is plenty to criticize about his message while in the spotlight. One moment he is asking Americans to unite for common sense gun control reforms and the next he is name-calling politicians and blaming a private organization for murder. Hogg is also quick to play the victim card when he receives pushback. He is still a teenager after all.
Vanity Fair editor Kurt Eichenwald criticized one of the more conservative Parkland students, Kyle Kashuv, on Twitter, and so far only one company has responded. He claims confusion about to whom he was tweeting.
— Ryan Saavedra 🇺🇸 (@RealSaavedra) March 30, 2018
While the resistance is doing battle with the resistance through hashtag wars, Hogg may have determined that he will take a gap year and continue his campaign. He will, no doubt, continue his online fight against the NRA.
Credit: Hot Air