ABC’s Roseanne may be seeing a fading success. It is one of the few shows on TV that features a pro-Trump character. But that may not last for long, so conservatives should not get used to having an ally in prime-time.
ABC entertainment president Channing Dungey said that “Roseanne” will not remain political in the second season. They are apparently ditching the strategy the network rallied around only two months ago.
“Corporate Cannibals Stripping Roseanne of Her Fun”
Dungey said that the show will shy away from politics next season during a conference call with reporters. When conservative media pundit Matt Drudge heard the news, he tweeted: “Corporate cannibals stripping Roseanne of her fun.”
In Roseanne’s triumphal reboot, the first episode featured characters arguing about the 2016 election. Roseanne herself represented the conservative platform. As the season progressed, it became less and less about politics.
“I think that they’re going to stay on the path that they were on toward the end of last season, which is away from politics and toward family,” Dungey said
Reports of the interview added that Dungey said ABC’s goal is to be “as diverse and as inclusive as possible … across all metrics.”
“I think that one of the things that was fresh for us with ‘Roseanne’ on the air is that it is focusing (on) a family that is in a different economic status than some of the other family comedies that are on the air,” Dungey reportedly said.
When the reboot first aired on March 27th, the show starring Roseanne Barr, stunned many in the industry with over 27 million viewers. It didn’t take long for ABC President Ben Sherwood to bask in the limelight. He claimed the ABC executives had a meeting the morning after the 2016 election asking how they could better reach Middle America.
“We looked at each other and said, ‘There’s a lot about this country we need to learn a lot more about, here on the coasts,’” Sherwood told the New York Times. The story’s feature headline was, “‘Roseanne’ Reboot Sprang From ABC’s Heartland Strategy After Trump’s Victory.”
ABC “Definitely Not” Dropping Heartland Strategy
An ABC spokesperson said the network is “definitely not” dropping the heartland strategy when reached by Fox News.
Is this a big mistake?
Credit: Fox News