The Today show ratings are headed upward since the departure of Megyn Kelly, even while negotiations are still happening with NBC about her settlement. Nielsen ratings show that since Kelly was ousted over her remarks on blackface, viewership over the last two months has increased close to 20 percent in both the key demo and total audience.
NBC is also saving a whole lot of money after moving the show back into Studio 1A. They will no longer have to pay the additional costs involved with Kelly’s hour. It aired in front of a studio audience in its own larger studio that had a $10 million renovation before her debut.
In the fourth quarter, total viewers increased by 15 percent and viewers in the key demographic of adults aged 25 to 54 were up 19 percent.
The third hour of The Today Show is retaining far more viewers now as well, with numbers slowly climbing back up to where they were before the arrival of Kelly.
Kelly lashed out after NBC late night host Seth Meyers on Twitter on Monday, after the late-night host responded to President Trump’s Oval Office remarks by tweeting: “Is this Oval Office: SVU?”
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She fired back by tweeting: “I’m sure that’s hysterical to the families of the murder victims the president just discussed.”
Meyers was the first challenge the Today host for her support of blackface in a segment taped for Late Night just hours after she made her remarks.
Meyers summarized the scandal and then stated that he did not feel comfortable speaking on the subject. He welcomed writer Amer Ruffin to the stage. Ruffin spent the next three minutes giving a heated and hysterical response to Kelly’s remarks earlier in the day.
She said at one point: “You may think the meanest thing I could do is call Megyn Kelly’s words racist, but really, the meanest thing I did was tell everyone she’s 47.”
Ruffin then added: “Which, if you round up, is 50. She’s 50. Tell everybody.”
Kelly will most likely walk away with the entirety of her $69 million contract paid out, but her next move is still very much unknown. She may write another memoir. Her first book, “Settle For More,” was published by Random House, a subsidiary of her former employer News Corp.
Kelly did get some words of encouragement back in November when Lachlan Murdoch was asked about his former employee at The New York Times’ Dealbook conference.
“I’m a big fan of Megyn’s. We didn’t want her to leave Fox,” said Murdoch, speaking publicly for the first time in his new role as the head of New Fox.
He then confirmed she will not be making a return to the network.
“I’m very happy with our current lineup on Fox News and we won’t be making any changes there,” said Murdoch.
Credit: Daily Mail